Long live the wub
The image below was extracted from sales data from Beatport – arguably one of the largest electronic dance music retailers. It shows a peculiar but not unsurprising trend – Dubstep is dead, at least commercially. Cash flow from what was the trendiest genre in the electronic music community just a few years back is eroding away almost as fast as it exploded back in 2008. The peak and golden year of wub was in 2011 when Nero released Promises, Dillon Frances really got onto the public’s radar with his two versions of Beautician, and Zed’s Dead brought us Rude Boy and Bassmentality. Many of these became instant classics. 2011 set the bar for memorable releases so high that releases in consecutive years simply paled in comparison. Today, the style may be relevant in its home of Colorado, but EDM fans that venture away to Ibiza or Vegas would be hard pressed to find those places serving dubstep to the masses. Instead, long-time emerging deep house is likely to be heard as it has now become the most popular genre of EDM according to Beatport. While Beatport’s data should not be taken as an absolute measure of the state of EDM, it is a good representation. So next time you hear “I can’t stop” played, don’t stop dancing for you may not hear it again.