ASH/GREY is a young musician out of New Zealand, with massive ambitions and even higher expectations of his own work. His music career is driven by these two components, having brought him all the way from the New Zealand coastline to about 10,000 feet above sea level in the Colorado Rockies. It’s been quite the journey for Ashley Graham, and by no means will his music cease to be created, but in this time, he says it may be time for ASH/GREY to take a backseat. As, in his own words, a “parting gift”, “Restart” tells a story that, even though written through his 16-year-old experience, rings even more true in his twenties. ASH/GREY was willing to sit down with Bass Feeds the Soul and give a little more insight into what this track really means for him.
BFS - I've watched your music career for about four years now, and I think it's safe to say your style has transformed quite a bit from the folky, acoustic guitar and vocals to the many-layered production you're doing now. What has helped inspire this new sound?
ASH/GREY: I truly think it was my necessity to make music that converted me to "producing" music, not just writing it. I began being one piece of the puzzle, playing guitar in bands, but then over the years with technology enabling us more and more I soon became every member of the band and in control of my own journey.
BFS - What were your biggest challenges in the making of this single?
It being a throw away song was the hardest thing. I lacked confidence and I didn't like the way the song made me feel. It’s honest and painful, and though the 16-year-old me wrote this song, it speaks more to me in this age now.
BFS - What is it that you want your listeners to feel during this song?
I guess I don't want them to feel any specific thing; I just want them to feel.
BFS - Are the characters in the “Restart” music video representative of your personal relationships?
Yeah, they definitely told a true story - a real moment in time that was obviously worth writing about. I think every day I weigh up the world and where I'm heading, dreaming away not exactly seeing those right in front of me and how much of a dream I'm living right now.
BFS - Describe your goals for your music career.
I used to believe I’d make it and perform all around the world and I don't think growing older should make that change. I can see how hard it is now and that makes me even hungrier for it. The best moments of my life have been spent performing and producing music and in my eyes I'm making my dreams come true one song at a time.
BFS - So with that said, what's next for you?
“I’m taking some time out from ASH/GREY...” he sighed, “I have a new project in the mix. I’m taking some time out to produce every aspect of this new project from the music videos to the record itself. It’s another stint of taking control and producing all the wonders I dream up. It’s already more than I could’ve ever imagined.”
Although the ASH/GREY project is taking a backseat, Ashley Graham will not stop his creativity flow for anything. With his wide variety of technical music skills, attention-harnessing voice and go-getter personality, we can expect to hear some more from him within the year. But for now, we will just keep putting “Restart” on repeat.
Written By: Jaelyn Kohl